Digital signage installations transform how businesses and city authorities communicate with people and connect them with the world around them. By providing engaging and informative content, these installations are helping to create a more interactive and personalized experience for citizens.
Whether for marketing, advertising, or entertainment, digital signage installations can reach various audiences.
London is among the world’s most vibrant cities. It is no surprise that digital signage installations have become increasingly popular in the city over the last few years. From large-scale media walls to smart interactive displays, London's digital signage installations are setting the trend for the industry.
With estimated costs for the digital signage software that runs these installations ranging around $15 per screen monthly, it's pretty affordable.
If you're in London, you can't help but notice the digital signage displays. Here are five of the best.
As one of the world's first and most famous digital signage installations, Piccadilly Lights is a London landmark that's recognized around the globe. Situated in the heart of the city, on Piccadilly Circus, it's an iconic destination for tourists and Londoners.
The display comprises six screens, which show a mix of advertising and news content. It's one of the most high-profile advertising locations worldwide and attracts brands from all over the globe. If you're ever in Central London, take a walk past Piccadilly Circus and check out the lights!
As the sun begins to set on another day, you take a final stroll around the picturesque Chiswick Park. It's been a great day – you managed to bag a few bargains in the shops, and now it's time to head home. But as you walk past the lake, something catches your eye.
It's a huge 360-rotating digital screen displaying vibrant images and videos. You stop to take it in for a moment, and suddenly you're not ready to go home. It is the power of digital signage – it can create an immersive experience that draws people in.
Chiswick Park is one of London's most popular parks, and its digital signage installation is certainly up there with the best of them. It can impress any passerby by featuring cutting-edge technology and some of the most eye-catching visuals.
The Old Street Roundabout is one of the busiest roundabouts in London, so what better place to install a digital signage screen? It was designed to help reduce congestion and improve traffic flow. The 12 LED screens are mounted on the gantry around the roundabout and display real-time traffic information.
They also show messages from Transport for London (TfL), such as warnings about roadworks and closures. This is an excellent example of how digital signage can improve traffic flow and keep drivers informed.
This next installation is based in Canary Wharf, one of the world's most vibrant business districts. The area contains high-rise office buildings, retail space, and restaurants. In the middle of this is a large public square called Canada Square Park.
The digital signage installation at Canary Wharf consists of two giant screens on either side of the park. The screens show different content but are also connected to display the same content simultaneously.
The London-based company, Grand Visual, created this installation. The idea behind it was to connect the two worlds of work and play. On one screen, you might see content about a new product launch from one of the businesses in the area. On the other screen, you might see content about a concert happening in the park.
The screens are also interactive, so people can control what they see. Also, if you're wondering how they power all of this, it's with solar panels!
If you visit the London Eye, you will be greeted with a massive Smart Media wall. The digital signage is not only noticeable but also interactive. You can use the touchscreen to learn more about the different attractions at the Eye.
Digital signage is used to significant effect at the London Eye. It is not only attractive but also informative. The use of the touchscreen makes it interactive and fun for visitors.
London is a city that is constantly on the move, and thanks to its ever-growing digital signage industry, it's never been more apparent. Whether you're looking for a digital signage installation that will catch the attention of passersby or help you keep your employees informed, London has it all.