Why Website Traffic Drops in Winter & How Design Can Fix It

When winter arrives, businesses can see a drop in website traffic. This seasonal fluctuation greatly affects the company because sales increase at the end of the year.

However, if you are experiencing such a thing and don’t have the resources to fix it, hire a web design agency to solve this issue with better website design and ensure users remain engaged during the winter season.

What causes winter traffic decline

The causes of seasonal website traffic decline are not limited to new factors. Here’s what factors affect:

1.    Less outdoor activities

People usually pack themselves indoors, and during these few months, they do a lot of activities such as shopping for the holidays, spending time with their families and, most importantly, trying to avoid the bad weather.

2.    Holiday season

During the holiday, people attend parties, exchange gifts, and make many travel arrangements, which distracts them from regular web use. 

3.    Seasonal affective disorder

The cold and little sunlight can cause SAD, in which a person feels less motivated to use social media, comment on statuses and participate in all activities.

4.    Budget limitations

Retail consumption and e-commerce buying are reduced, as consumers usually cut back on their spending after the holiday expenditure.

Dealing with website traffic fluctuations with effective web design

To overcome the impact of winter on online user behaviour, web design solutions must be modified depending on the user’s needs and expectations. Here’s how:

1.    Mobile-friendly responsive design

Make the website mobile responsive. There are several responsive design benefits for seasonal traffic. People prefer portable devices, not computers and laptops, especially at home during the cold season. It will keep improving user engagement during the winter months. 

2.    Website loading speed

An e-commerce web designer will design your site structure, reduce the lag time of your site, and make your website easier to use. This can help keep your audience around and get them to spend more time on your content or buying your products during the winter.

3.    Posting seasonal content

Optimise your website with seasonal content, products or services. It may include posting useful products or a winter sale announcement to engage people.

Here’s how enhancing website performance in colder seasons works:

• Choose product assortments that can address the issues related to cold climate.
• Write blog articles on how to stay healthy, improve efficiency and live happily during winter.
• Provide specific seasons and special packages and combine services and products.

4.    Engaging website designs

Use meaningful and attractive images, video, and graphics elements to design a welcoming and friendly website interface. You can get Shopify web design from Shopify website designers. Also, you can get a Magento development service to get more user engagement during the winter season.

5.    Use different approaches to traffic sources

Look for opportunities for promotion on additional platforms, for example, on social networks, through direct mailing and cooperation with bloggers and influencers in case the traffic to the website decreases during winter.

Benefits of Outsourcing a Web Design Agency

So many benefits come with getting a professional website design for your site. Those are the following:

1.    Technological expertise

When outsourcing to a web design company, you can get the best technological update information. You can carry out a higher level of user research, know how to make the website perform well on all platforms and know the right strategies to enhance the website’s performance.

2.    Effective strategies

A web design agency helps with web design services tools to understand the user's interactions, preferred choices, and performances. It even works on new website design strategies for seasonal traffic drops. When hiring an agency, you must look for a reputable one; you can learn why some web design agencies fail and how to choose the right one.

3.    Integrated solutions

An e-commerce web design agency uses a responsive design schema and search engine optimisation to target the right audience at the right time.

If you are running a business, investing in an e-commerce website design company can greatly help you engage online traffic during seasonal fluctuations. The right web design partnership turns your website from just an online face to a lively tool that brings about the desired change in your business by advising and supporting you in handling issues with the changing seasons. Telsa Media is a reliable and professional website designer in the UK. We help companies to get a good online presence even during winter when website traffic drops.